For the last few years, the marketing world has been abuzz with talk of content, content, content. Whether you call the trend inbound marketing or content marketing, the idea is the same. Provide interesting content online and prospects will be drawn to your website like moths around a candle. Content marketing is a natural strategy for the new information economy, but it’s not as simple as the marketing sages make it out to be.
As with many trends, benefits accrued to the early adopters. It was easy to get noticed online when there wasn’t much there. Things have changed. Even marketing trends follow a product life cycle, and trying to get into the game after the bell curve has peaked is challenging.